NEWS
// Swissbau (21. - 25.1.2012, Basel, CH)
Our work - we programmed officebase.ch, buerowissen.ch, videos for 8 lcd screens, we organized brochures printing and technical support during the exhibition
Gehri.ch - stand design, brochures and buerowissen.ch website design in color Magenta
SWISSBAU DESIGN AWARD 2012 - stand bueroszene.ch won 2.place from 1300 stand
// Latest projects:
Officebase.ch Beauty Expert Bürowissen
// Our new office on a new address
Philosophy – Minimalism
Or in other words “less is more”. Nowadays, living in fast times of information technologies, we find ourselves ceaselessly surrounded with advertisements, colorful billboards and placards, flyers and, to a large degree, kitsch. A customer, losing orientation in this colorful tangle of perplexity, misses the most important information which is the crucial moment of the whole displayed advertisement.
A logo, a flysheet, a billboard or a web is supposed to be clear and legible, well arranged and user-friendly. It is supposed to serve the purpose it was created for, i.e. to convey the message to a customer and arouse their interest. If this key information or message is “shouted down” by perplexity, incoherence and diversity of graphic representation, or low-class indifferent composition, the whole advertisement loses its point. Due to this fact, we decided to follow principles of minimalism.
